I worry sometimes that pursuing a career in brand management isn’t particularly noble or good for society. I’m especially reminded of that fact when I talk with my boyfriend, who’s pursuing jobs with companies that make innovative life-saving drugs and medical devices.
Because of his work, people will live better lives. Because of mine, they’ll … buy more granola bars.
Or so I thought.
“You know,” Boyfriend said. “What you do is good for society.”
Oh really? I asked.
“Follow me. You build these brands that have value and mean something to people. You work hard to protect them and you constantly try to innovate so you can keep your brand strong.”
“And if you don’t have that kind of innovation and diversity, you have Communist Russia. They could only buy white bread. No wheat or nine-grain or sourdough or baguettes or rye or pumpernickel.
“And while I usually like wheat bread, once in awhile I want the option to have nine-grain, sourdough, baguettes, rye or, when I’m feeling crazy, pumpernickel. Brand management enables that.”
So basically brand managers fight communism? I asked. I’m like the Truman Doctrine?
There you have it, ladies and gents. Buy brands, fight communism.