Tag Archives: brand management

Darden’s Brand Challenge

On Friday night, an event took place that’s very close to my heart: the Darden Brand Challenge. Close to my heart because, well, I helped plan it! And by all accounts, it was a great night. The basic idea: It’s … Continue reading

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Buy brands, fight communism

I worry sometimes that pursuing a career in brand management isn’t particularly noble or good for society. I’m especially reminded of that fact when I talk with my boyfriend, who’s pursuing jobs with companies that make innovative life-saving drugs and … Continue reading

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